Delivering Happiness: A Path To Passion Profits and Purpose (Review)

Tony Hsieh CEO da Zappos

The Zappos Story

Envision, create , and believe in your own universe, and the universe will form around you.“- Tony Hsieh

I’ve been sent more than a few books to review here on the blog but I’ve only done 2 so far and they were ebooks.

I’m admittedly a nerd who loves when stuff shows up on my door step and I figured I just had another awesome amazon package showing up. However upon opening it I found it was not one but two advanced copies of the Zappos Story: Delivering Happiness.

I guess in the world of Zappos that’s like sending the customers shoes overnight when you think it’s going to be 2 days. I was like, WOW Cool. It’s just a part of the Zappos model of wowing everyone in their path.

  • Paying new employees $2000 to quit
  • Making customer service the entire company not just a part of it
  • Focusing on Company Culture as the #1 priority.
  • Apply research from  the Science of Happiness to run a business
  • Help employees grow both personally and professionally
  • Oh and make some money too

It’s all standard operating procedure at Zappos.com

This book for me was about stepping up my game and seeing a much bigger picture so stick with me because I’m going to give you a chance to get a free copy of it yourself. I seriously hope it does for you what it did for me.

Story Behind The Story

If you don’t know what Zappos.com is then you really want to dig into this read. Zappos.com isn’t just an online company that sells shoes. It’s a model for pushing new boundaries of thought, true happiness, creativity and practicing excellence.

One of the things I dug the most was how Tony Hsieh (Author and CEO of Zappos) shares the successes he had way before Zappos ever even came into the picture.

He shared the story behind the story.

Many times I hear or read about lots of marketers or business owners that paint this effortless picture of overnight success with their primary business however he sheds light on everything that lead up to the current success of Zappos.

I had no idea he had the kind of success that Tony Hsieh had already discovered previously to Zappos. His hard work, dedication and commitment to culture early on had a lot to do with his transformation and application of happiness at Zappos.com.

Marketing Customer Service

A “Customer Obsessed Company” would be one way to pen Zappos but now after reading the book I realize just how obsessed with the customer experience the company is. This concept transcends into the very core of the company and is what makes it work.

In Delivering Happiness you see exactly this works currently within the company but even more importantly exactly how it grew from day one within the company and even before. I really got the evolution that not only the company went through but how it all started which was by knowing all of Tony’s history.

Tony really digs into the fact that it’s always been more than just the money, even though Zappos merged with Amazon.com for an insane amount, Tony says in the book it’s always been about creation. After knowing his full story, you really get that.d

Another common trap that many marketers fall into is focusing too much on trying to figure out how to generate a lot of buzz, when really they should be focusing on building engagement and trust.“-Tony H.

How does Zappos focus on building engagement and trust?

Via some serious kickass customer experiences.

Those experiences start from the inside out and are are based on 10 core values. That to me, transcend just business.

10 Core Values

Many companies have core values, but they don’t really commit to them. They usually sound more like something you’d read in a press release.“-Tony H.

By really committing to core values it means you willing to hire and fire based on them. Imagine as a solopreneur or a small business living by that credo yourself?

I tell you it’s made me think on a whole new level even as an individual working from home.

  1. Deliver WOW Through Service
  2. Embrace and Drive Change
  3. Create Fun and A Little Weirdness
  4. Be Adventurous, Creative, and Open-Minded
  5. Pursue Growth and Learning
  6. Build Open and Honest Relationships With Communication
  7. Build a Positive Team and Family Spirit
  8. Do More With Less
  9. Be Passionate and Determined
  10. Be Humble

Now imagine just living those 10 core values in your personal life, regardless of having a business or not?! This is one of the reasons Zappos.com employees dig working for the company. It’s not just a way of business, it’s a way of life.

These values are broken down individually step by step and you’re shown exactly how they were implemented into this successful companies culture. This part of the book alone is worth the time to read.

The Stories

There are pages and pages of stories of employees sharing their unedited insights, stories and true experiences of working at Zappos. There’s no better way to put your core values to work than to be utterly transparent with your employees experiences.

How else would you realize they are really working?

Sure companies may be profitable but how happy is the company from the inside out?

Do you think uninspired or unhappy employees could truly create an amazing customer experience?

I don’t care what size business you have or hell I don’t care if you have a business or not period. There is an amazing amount of value you can extract from this book and apply to your personal or professional life. I know I did.

  • Looking to be inspired?
  • Are you looking to run your business with a breath of fresh air and be happy?
  • Looking to re-difine the rules of how a business is supposed to be run?
  • Looking to find purpose, passion and profit in your life finally?

Go grab a copy of Delivering Happiness today.

People don’t buy what you do they buy why you do it as Simon Sinek says and it’s never more clearly outlined how to accomplish this than in the Delivering Happiness book.

Book Contest

So here’s what you do next to get in the drawing for the Free Limited Edition Copy of Delivering Happiness:

In the comments below pick one of the 10 core values above and share with me what 1st step you plan to take to implement it this week. As you can see, it can be personal or business based on the values. I’ll pick the one that I think rocks the most and send you a Free Copy of the book!

Think about it, whether you get the book or not you totally win!

Be sure to leave your comments below and I’ll pick the winner by this Friday as well as feature their entry and announce who they are here on the blog next week! Let’s get to it!

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4 Reasons People Settle For Less (And How I Got Past It)

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Simply Settling

Let me share with you a quote by Woody Allen. It goes something like this:

“If you’re not failing every now and then it’s a sign you’re not doing anything very innovative.”

Why would you or I not try something innovative, bold or even purposely attempt to make a difference in life?

  • Because you’re content?
  • Inside you quietly decided to settle?
  • Because they are afraid of ridicule?
  • Because you don’t think you’re good or god enough?

“By not making a decision you still have an impact on your outcomes.“-Me

Of course that isn’t the story you and I have told ourselves. We rationalize it six different ways to Sunday why something can’t work or won’t work outside of ourselves.

Hell I’ve done it.

Um actually, I still at times catch myself doing it!

You can settle in all area’s of your life by the way, financially, romantically, emotionally, spiritually etc. So this isn’t about settling for less physical stuff, it’s about settling for a quality of life that is less than what you or I are capable of.

Let’s cover 4 reasons why I’ve settled in the past, see if any of them resonate with you and then give you some steps to let them go bye bye if they do.

1. Low Self Esteem

This is a big one that I struggled with for years. With my childhood abuse I many times wondered why it happened to me and thought myself a victim all the way into adulthood, I struggled with drug abuse and alcohol abuse up into my 20′s because of a low self esteem.

As an example when you have a low self esteem you’ll settle for relationships that are less than healthy like I have because you don’t believe you’re worthy of a healthier one. Or you won’t start a home based business because you don’t feel you’re capable. You are capable but you’ll just require to learn some new skills. But maybe you won’t do that because…

2. Comfort

Settling because you’re comfortable is a dangerous place. You don’t even feel the negative effects until it’s too late. When you’re comfortable you stop growing and the  fact is if you’re not growing you’re dying. You may not see it right away but comfort can be the silent killer.

An example would be someone who takes for granted their partner in a relationship until it’s too late and the other person leaves. Or when someone is comfortable at their job and they get laid off. They have no plan B and they have no saved income.

3. Beliefs

Belief is an emotion which creates certainty.“-Tony Robbins

If you challenge your current beliefs you’re the minority. I’ve said it many times and I’ll say it many more times. People hold fast to their beliefs. They fear change because that means leaving behind a part of themselves that they believe is their identity the feeling of certainty makes them feel good, even if it’s not in their best interest. Which means they would have to challenge their current beliefs and their certainty. That would mean facing their real truths and that’s painful. Their mind says, “Now way!

Lots of people would rather be right and experience the feeling of certainty (which feels good) than be rich. I interpret rich as in spirit, hope, inspiration, relationships or financially.

4. Fear

This is the root of settling. If there had to be a grandfather of it all it would be fear. People settle because they are afraid. Afraid of what? They are afraid of failure AND success. Afraid of success in their relationships, business, emotionally or even spiritually.

People (me) will sabotage their happiness to stay where they are comfortable, even if the outcome leads to a painful outcome. Why have I done this? Because I didn’t acknowledge or know my core beliefs & values. I didn’t challenge the core beliefs that I already had.

Many times people aren’t even aware of why they are making the choices they are. They just fall victim to their circumstances and chalk it up to bad luck.

Until you make the unconscious conscious, it will direct your life, and you will call it fate.”-Carl Jung

That’s not you today by the way. You now are at least conscious of the fact and it’s going to get even better.

Making the Unconscious Now Conscious

So here are some tools to that I’ve personally used and am currently using to overcome these 4 things:

1. Low Self Esteem Booster

Educate yourself as to how you can flex your self esteem muscles. Consciously becoming aware of what it may look like to break the cycle of low self esteem is a good start.

Know that it could be a good 30 day process to instill new habits that improve your self image. Know that you’ll need to break the gravitational pull like a rocket does exiting the earths atmosphere.  You will want to acknowledge some new habits that support a healthy self esteem. It will feel like an uphill battle for the first 10 days. You’ll crest around 18 to 20 days and after that your new healthy supporting habits start to feels natural.

Inertia can be a bear to break through in the beginning but breaking the gravitational pull of your self defeating thoughts is handled one step at a time through little successes and knowledge of what the process looks like. Good support like a mentor or a coach are a huge help too in guidance and accountability.

2. Comfort Crusher

You’re comfortable because you haven’t acknowledged where you’re headed! More importantly you haven’t acknowledged any new passions! Your mind is like underwear. Once you stretch it, it doesn’t go back! So let’s stretch it! Take some time and write down what you’re passionate about and what is it that you see yourself doing that you’ve never done before.

An example of mine is I want to take singing lessons. I’m an ok singer but I want to really kick ass at it. I’ve never done it before and I’ll feel great about actually doing it. Am I a little uncomfortable about singing for someone? Maybe but I want to be able to sing over some of the music tracts I’ve written and do inspirational videos like the dripping with motivation track. I want to create a full experience for people to get immersed in to help inspire them to action.

You see what my focus is and where I’m headed? It’s not that I’m scared people will make fun of my singing.

3. Belief Busters

The only way to challenge your beliefs is to ask yourself better questions.

This is you purposely choosing a life of awareness. Choose to start living in the now rather than comparing all of your current moments to past beliefs which are all based on incomplete truths anyway. If you have a problem with this area consider identifying your core values which do make up your current beliefs. Re-wire your brain for an abundance of love!

  • What would need to happen in order for me to start living my purpose?
  • If I started taking action on my purpose, what would be possible?
  • Where would I need to begin?
  • What actions would I have to start taking to make it happen today?
  • What would I have to give up in order to start taking that action or step out of old patterns?
  • How would I feel about myself if I did take a specific action towards living my purpose?
  • Who has already done what I want to do and how could I get in touch with them?

Questions are powerful and quite frankly your (My) brain is lazy and doesn’t like to work that damn hard. Every so often it needs a good swift kick in the ass in order to get booted up in the right direction.

These questions are an awesome start.

4. Fear Is Flawed

How have I overcome fear of moving forward?

Surrender to them first. Then, embracing the idea of falling in love with my fears.

What you fear the most you must love the most.

  1. Your fear is there to challenge you but if you resist it you will be purposely persisting it.
  2. Your fear is your biggest lesson or your biggest conflict.
  3. Become the cause or be the effect(ed).

One of my favorite books on this is Beyond Fear by Don Miguel Ruiz. You must learn to embrace your fears. Acknowledging it as an opportunity for a moment of awareness. You’re bumping up against old beliefs that are completely open to being challenged if you so choose.

Life is one big fat illusion anyway if you really get down to it. Your fears are a manifestation of your personal perception. You have a choice over your perception. You can be the cause in life.

You can’t be afraid of fear. Either surrender to it, love it and give it a big hug or kick it in the ass and send it down the road.

Now What

People can fear what stretches them the most. John C. Maxwell said:

“People are like rubber bands, they are most effective when they are stretched.”

If you have a rubber band laying around what is it’s purpose if it’s not being used?

  • What doors will be opened by your choosing to stretch towards your vision?
  • What new experiences and joys are possible when you do?
  • How would you feel about yourself when you do?

Are you stretching? Have you settled somewhere in your life? Emotionally, spiritually or in a relationship?

Live a life well lived by challenging your current beliefs, your current circumstances and more importantly live a life of awareness. You’re entering into a whole new experience of life if you choose.

Any action is a cause in action.“-Tony Robbins

Are there any different reasons you’ve found as to why you’ve settled?

If so what is one thing you’ve done differently to overcome it?

Share in the comments below!

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Going Beyond Having an Attitude of Gratitude (A Bigger Gratitude Game)

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Gratitude as an Attitude

This won’t be the traditional gratitude post where I only tell you to journal and recite stuff throughout the day so that you feel warm and fuzzy.

There’s nothing wrong with that stuff and it’s useful in supporting you but let’s look at play a bigger gratitude game.

What does it mean to be grateful?

“The state of being grateful; warm and friendly feeling toward a benefactor; kindness awakened by a favor received; thankfulness.”

The most common perspective of being grateful that I’ve had in the past, “…kindness awakened by a favor received.

Now I’m not sure about you but many moons ago my perspective would have been, “Well who the hell is giving me something for me to have my kindness awakened?

If your perspective is that your kindness has to be awakened by someone else, whether through a kind word, a gesture or a gift, then you’re warm and friendly feeling of being grateful would be dependent on something outside of yourself.

Your power to feel good about you and your  life as it stands, would lie outside of yourself and um, that kinda sucks.

My perspective of gratitude is not just being thankful for who or with what I may have in my life, it’s the act of expressing my gratitude that is the secret!

It’s probably a fact, although I’m not sure where to research it, that someone who is grateful for everything within, around and beyond their present life, already is probably a hell of a lot happier and healthier than someone who isn’t. You know why?

It’s because their gratitude is usually in action.

Seeding Gratitude

Gratitude takes nourishment.

Why wait for someone to give you the opportunity to feel grateful when you can start by providing it to yourself today?

Let me explain.

We as human beings have 6 primary drivers that none of us can live without. That’s why when someone say’s quit worrying about what others think of you, it falls on deaf spirit because quite frankly we’re built to experience love & connection. It’s a need!

The top 4 are needs of our personality and the last 2  are needs of the spirit:

  • Certainty
  • Uncertainty (variety)
  • Significance
  • Love & connection
  • To grow
  • Contribution

You and I need to know what we do matters (significance).

We want to fall in love and enjoy the process, not just the outcome that process may provide (uncertainty is a code word for variety).

We need to measure our progress as we do it so we are conscious of our (growth).

We need to feel (loved) as we do it by aligning ourselves with others who we have a connection with.

We need to feel that we (contribute) to something bigger than ourselves.

Finally we have the need to believe in something (certainty) because without it we don’t don’t feel safe or secure.

Questions To Ask Yourself

1. What if you acknowledged right now that you deserve to discover what it is you are meant to give away here in this life time?

Could you feel grateful?

2. Imagine if you acknowledged that who you are and what you’re doing right now in this very moment in time does matter to someone?

Could you feel grateful?

3. What if you made a decision right now to start enjoying the process of doing what matters most to you?

Could you feel grateful?

4. What if you acknowledged one person in your life today that you appreciate their presence in your life? (when you’re dong reading this call them)

Could you feel grateful?

5. What if you started believing with absolute certainty today that your life is a gift just as it is right now?

Could you feel grateful?

You have the power right now to feel grateful, empowered and inspired. You can start today to purposely and consciously align yourself with your primary needs. It’s a lot easier to accomplish when you know what they are. That’s something to be grateful for right?!  Ask questions that lead to feelings of immediate gratitude.

So this is where you write this stuff out everyday and remind yourself of what you’re grateful for. It’s easy to forget and writing in a gratitude journal makes a huge difference.

Gratitude In Action Is Giving

You can’t get past living average if you just constantly keep focused on where you’re screwed up. Somewhere along the line you have to make a decision to go somewhere other than where you’re at.

You have to focus on doing something much bigger with your life. You have to focusing on giving rather than getting.

In Wayne Dyers book Real Magic he mentions the 3 paths to Enlightenment

  • Enlightenment Through Suffering- You have a bad experience, you ask “why me” and you look back and go, “Oh ok I get why I had to go through that now.
  • Enlightenment Through Outcome- You become aware of not not asking why, but now you ask, “Ok what am I going to learn from his?” You become goal oriented and you begin to seek joy from the outcome rather than through the experience.
  • Enlightenment Through Purpose- You align yourself with your life task. Something bigger than you are. This requires you to give away massive amounts of value in whatever way that looks to you.

You see the first two paths don’t completely suck however they both require you to get before you are grateful.

If you live the “I gotta get before I’m grateful” paradigm you’ll end up living dissatisfied, unhappy, unfulfilled and you’ll always have a little bit of emptiness and remorse in your life.

Through aligning yourself with your purpose you give away value and you cultivate your gratitude over and over. You’re not worried about the inequities of, “Am I getting as much as I’m giving?

The more you give the more gratitude you seed and cultivate.

I’ll be getting more into these concepts and how to’s in the new book I’m working on From Fear to Freedom. The idea of focusing on a life well lived is your own personal freedom.

Surrender+Gratitude+Being Present

Surrendering to this idea of giving cultivates gratitude allows you to be fully present in the moment focusing on providing value to those around you in the form of products, services, support, coaching or whatever else primes your pump.

What about you?

How big could you play the game of life if your attitude of gratitude was fueled by giving away loads of value?

Leave your comments below.

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Did I Really Just Say That? (Damn I Really Did)

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Did I Really?

I realize this may not paint me in the most flattering light however I give you both sides of me here. There is much to learn in our dualities and I’m not one to run from either.

I used to say when I screw up, I screw up big. But that would be a another phrase, revealing another philosophy for another blog post. You’ll know what I mean when you get done reading this post.

So I was on the phone yesterday with someone I was talking to for the very first time.

The conversation was good, there was a definite connection within the conversation of being on the same vibe of interests.

We were on the topics of spiritualism, personal education interests and business.

Everything was quite enjoyable.

Then it happened.

Or I should say I created it.

I made the comment, “When it comes to people breaking out of the mold of a 9-5,  they won’t do it regardless of the positive possibilities. With some folks you just can’t fix stupid.

Shit, did I say that for real?

Is that just a wee bit condescending and judgmental?

Ok, it was a lot.

Fact is I’ve made that statement for the past few years. I know I picked it up from the industry I was in prior. There was a lot of antagonist leaders who don’t really see it as assisting people with gaining more freedom from their 9-5′s but more as if the prospect wouldn’t make the shift for fear of there not being any security in a home based business or buy said product, they were deemed as stupid.

When the person wouldn’t take action (Or made excuses) even when there was a positive possibility they were deemed as stupid.

Hence the statement, you can’t fix stupid.

Now that I write it out and read it myself I realize just how much of an asshole I must have come across as in the past. Without judgment I really discovered just how much that statement created a separation between myself and others.

Coming to Consciousness

Luckily the person I was talking to called me on it (In an ever so smooth way)

Her response?

She actually laughed slightly (almost an uncomfortable laugh) and just said she couldn’t possibly think of people in that way and that she does the very best she can to shield herself from such thought or people who think that way. (Ouch, big hint)

She said she chooses not to judge people in such a manner and she chooses to believe that people are doing the best that they can with what they have to work with in the moment.

“If someone hasn’t read what you’ve read, seen what you’ve seen, heard what you’ve heard or experienced what you’ve experienced don’t expect them to have the same perspective as you.” -Frank AuCoin

How many times have I said that quote to myself but yet I still made the statement?

I didn’t feel judged by this other person either. (Practicing what she preaches) I just felt that she was stating her perspective from a sincere point of view and I picked it up loud and clear.

I’m blessed that I was called on it even if indirectly because I believe this is one of those phrases that I have allowed to be ingrained in my subconscious that was just running on auto pilot. It has me curious what other stuff I still have to expunge from my thoughts?

How much other separation have I created?

I didn’t go into resistance on the matter because I knew what she was saying resonated with me even as uncomfortable as I felt. I started to want to defend the statement just out of a knee jerk reaction but I surrendered instead and thanked her for her perspective in a round about way.

Self Judgment Be Gone

Fact is I didn’t really realize how much that statement was a philosophy. One that I’ve said out loud too many times.

It’s a philosophy of which I didn’t realize was probably keeping me from connecting with more people on a deeper level. Although I admit I’ve been much more conscious of it than before. I required a reminder and I’m grateful for it.

I started to be upset with myself afterwords but chose not to go into judgment. I chose to reflect on the experience with gratitude.

That isn’t something I probably wouldn’t have done in the past.

I can assure you the experience was a bit painful in the moment (Don’t worry, my ego was the only thing that got hurt) however it happened exactly as it should and I’m positive the phrase will never utter from my lips again.

Surrender+Gratitude=Being present

At least the equation worked for me in the situation. Could it possibly work for you when you find yourself in resistance of a certain experience?

I’m still discovering things about myself that I feel I must let go of and not be in judgment of so that I free up more energy to use in a positive fashion. I choose to realize these are moments of clarity to be grateful of.

I realize there are philosophies that not everyone is going to agree with and I’ll get resistance on. But this was a phrase where it’s clear to me it’s created a lot of separation between myself and good energy.

  • Have you found yourself using phrases that have revealed a certain philosophy?
  • Can you think of one right off the top of your head right now?
  • Is it one that serves you and others or does it separate you from others?

I wouldn’t dwell on the subject terribly hard, but over the next week maybe carry around some 3×5 cards and write down phrases that you use and spend a moment to reflect on what they reveal about your thoughts and philosophies.

One of my secrets is that I always carry around 3×5 cards to jot down ideas that come to me, quotes that jump out in my head or to write down books or sites that someone suggests.

I’ll be adding my own phrases that I catch myself using and reflecting on them to further explore my thoughts & philosophies and confirm if they serve me and others or separate my from others.

What about you?

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The Absence of Fear (The Myth and the Meaning)

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The Myth

Have you ever wondered how successful people do it?

You know, how it seems they have no fear of failure, they don’t suck at anything and that they seem have an absence of fear altogether.

Well the good news is success is not elusive and just out of your reach.

Mainly this post is in tandem of working on my newest manifesto and book. Blogging is one thing but when you put your name on a book that you charge for, some weird shit really starts happening in your head.

Ok, well at least mine.

Have you wondered how the people I mentioned either believe in themselves, seem to get lucky or seem to have no fear in order to get what they want and they actually do become successful?

Well I’d say you got two out of 3 right.

  1. They probably do believe in either themselves or if not the purpose behind their projects.
  2. I’d say there are some serendipitous moments where some luck & timing are involved in the success. (More to it than that really)
  3. The no fear part, yeah that one is complete bullshit.

Belief in Themselves

A person has to have a certain amount of belief in themselves and if not in themselves maybe it’s the belief in their projects purpose. Does that mean they aren’t fearful of bombing? No way.

They did it anyway because the fear of not knowing is greater than the fear of knowing the outcome if they don’t at least give it a shot.

Lots of so called successes were fearful and did it anyway.

And there is a reason. (More on that in a minute)

Luck or Serendipity

I don’t really believe in luck. However preparing for luck has it’s advantages. These successful people had to put themselves in the path of luck or timing for either to even have a chance of being involved. That took effort, action and doing it anyway.

The old quote holds true:

Luck is nothing more than when preparation meets opportunity.

No Fear

The one thing that doesn’t ring true is the “I have no fear“mantra.

If you’re saying to yourself, “Tony, I’m seriously not afraid of putting myself out there for hundreds or thousands of people to critique,” then great.  After you pick your knuckles up off the ground and  you’re done beating on your chest let me know.

Everyone has fears of their stuff bombing.

Including me and everyone else doing this online/offline business thing. With every blog post I’m putting myself on the line and wondering, “damn, should I really push publish?

Ask just about anyone who has done this whole online thing up to this point and has had any reasonable success.

“If you’re not failing every now and then it’s a sign you’re not doing anything very innovative.”-Woody Allan

Online Information Marketing Fear

One of the biggest recurring themes I read or hear are these successful people being afraid of their stuff not going over worth a damn with their audience.

With online marketing and information products you can do a lot of research prior to putting your own product together to make sure people are looking for it & buying already.

  • There’s keyword research (Search terms)
  • Who is your crowd?
  • What are their needs & wants?
  • Are there enough people looking for what you have? (Search volume)
  • Is this is a buying crowd? (Are they spending money)
  • Where are they hanging out online? (forums, other blogs, Twitter, Facebook, Etc)
  • How will you connect & engage with them?

Even with knowing all of these answers and knowing you’re on target with with the value you’re offering, it’s still scary as shit putting yourself out there.

What Fear is For

But then there is a realization of what fear is there for and how you can harness it.

We need to avoid pain, and we desire pleasure. Using both is being intelligent. Pretending you’re happy when you’re not is crazy.“-Tony Robbins

I like how he says using both is intelligent. Being conscious of your fear and using it purposely has got to be an exciting thought.

Fear can drive you if understand how to harness it correctly.

It’s what gives some people purpose in the beginning.

  • The fear of being broke
  • The fear of their message not being heard
  • The fear of not contributing to others
  • The fear of staying stuck in a 9-5

These are all valid fears that can be motivators for us to take action.

To avoid the end pain of being broke, to avoid the pain of laying in on our death bed without sharing or expressing your gifts and to avoid the pain of staying in a 9-5 you can use those fears to take action.

Use that fear to drive your activities like:

  1. Start a home based or online business. Get educated and create leverage!
  2. Expressing yourself whether it’s as a musician, a comedian, a solo-preneur or artist. Whatever juices you!
  3. Create a product or service that allows you to contribute your gifts & talents
  4. Initiate a plan to work yourself out of your 9-5 (Go back to step 1)

Believe me, the last thing you’ll say on your death bed is, “Man, I wish I would have worked that extra few hours of overtime at work back in ’09.”

The Absence of Fear Is A Myth

The fact is this, until you get OK with being fearful and embrace it, you’ll stay stuck with a multitude of excuses and stories why you can’t do what it is that really juices you.

I’ve done it countless times even up till probably yesterday. Hell I bet I did it today as I was writing this.

I’ve paid to have someone tell me this time and time again over the years in seminars, books, audio programs etc. (And you get it for free :-) )

Doubts and fears are normal can be used as a catalyst to achieve what you truly desire.

Let me give you an example:

When my great aunt, who also raised me along with my great grand parents, told me as a young 13 year old that I wouldn’t amount to shit when it came to “playing that damn heavy metal,” I used it as a catalyst.

  • There was no way in hell I wasn’t going to live my passion (Desired pleasure)
  • I wasn’t in any way going to give her the satisfaction of me not accomplishing my passion. (Pain avoidance)

I slept on the street a few nights with $500 in my shoe to make it happen but damnit I had some reasonable success touring Europe with Cynic in ’93 and recording on a internationally recognized CD. I even remember sleeping in the Storage unit of our band practice space and my friend Kevin opening it and unlocking it the next morning. I did whatever it took.

My mantra today is:

There is no such thing as failure only feedback.

You can accomplish whatever you desire however you’re going to have to be ok with the bumps and bruises that come along the way. Use it as important feedback to getting better.

Do you think everyone’s first Blog post, ebook, free report, video series or whatever else you point to goes over amazingly well online?

Rarely.

If it does it’s because you didn’t see the years of paying the price before they did it.

There is no fixing your fear in my opinion, only loving what is. You can only come to terms with your fears, which ironically  is what dissolves them. Fear can be your biggest friend or enemy. It’s your choice.

Is there something you want to accomplish, start or do that fear and your stories have you not doing it?

If you have the courage to say yes, what are you going to do about it and how can I help?

Post your comments below, then share this post with someone and empower them.

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