No doubt, it’s 2018 and I’m betting you’re excited to have a bigger and brighter year ahead of you.
We’re already about 30 days out from the 1st quarter being behind us…
So to help you do that, I’m sharing with you 3 steps to quickly turning your expertise into a high ticket group coaching program that you can sell for $2000 to $5000 a piece…
When you use these 3 strategies it works like magic to increase your fees and generate sales BEFORE you ever create a high ticket group coaching program:
- Add Live Q&A Group Calls to immediately increase price
- Organize your program content for Adult Learning
- Pre-sell your MVP (minimum viable product)
The first thing people think is that because it’s a group training that the price should be lower than 1on1 training…
…and this simply is not true. Allow me to explain why.
STEP 1: LIVE Q&A GROUP CALLS
Understand it’s not the information that’s valuable to your prospects, although the better organized and complete it is, it does help…
…but it’s really your ability to facilitate your clients transformation as efficiently as possible.
You see I help clients get their time back while making a lot more sales and income.
How I do that is to organize their expertise into a 6 to 8-week digital program where they teach their basic principles & strategies…
…but then further support their clients with immediate feedback via live Group Q&A calls once a week. (and also supplementing with a private FB group)
You see when you organize your expertise into a digital format – you free yourself from having to continuously deliver the same stuff over and over.
This is great for you, but if you stopped there your clients get the short end of the stick…
…because I can tell you, no matter how well you organize and record your content, they’re going to have questions or get stuck.
So by offering LIVE Q&A calls each week you give clients immediate feedback and help them move towards and REACH their goals more efficiently.
You BOTH win because they get feedback and course correction and you leverage your time so you’re not just doing linear 1on1 coaching calls.
LIVE Q&A BONUS TAKEAWAY
Not to mention the rest of the group wins because they get to hear questions on your Q&A calls they may not have thought of so they get breakthroughs too!
You’re actually accelerating the rest of the groups learning in the process while getting more of your time back!
You see, there are huge benefits for everyone involved in your group coaching program.
Bonus Tip…I don’t like to do groups of more than 10 people. I like to keep it intimate while giving each person enough help on
That doesn’t mean you have to stick to 10 people – but that’s just a preference of mine.
If you want a breakthrough 2016, you want your clients having breakthrough’s with your program content.
And the way you do that is “adult learning.”
STEP 2: ADULT LEARNING AND THE $50K REFERRAL MACHINE METHOD
So let’s jump into Step 2: Organizing Your Content for Adult Learning.
WHY IS ADULT LEARNING IMPORTANT?
If you don’t know how to organize your program content in a way that your clients experience progress, you can kiss their BEST results goodbye.
When you couple this with the fact some people create WAY too long of a program and load WAY too much content in it for clients to muck through…(12 weeks is just too long)
…then you can understand why those clients end up dropping out and never completing the program.
Thus, they NEVER get results and NEVER send you lots of referrals.
In 2014, I had ONE client alone send me 9 referrals. At $5k a piece, you do the math.
However when you get it right, your clients experience not only progress, but major breakthroughs.
Even if they haven’t gotten the physical results yet, the fact they experienced progress and breakthroughs, will make them LOVE you.
A side benefit for you is that your clients refer you clients like crazy…
…they love the idea of sharing those GOOD feelings.
I generated an extra $50k in referrals in 2015 alone for this very reason.
Here’s my big secret behind how I did it…
WHAT IS ADULT LEARNING?
The bottom line is adult learning theory is made up of several different learning models.
However, it was Malcolm Shepherd Knowles and his term Andragogy which referenced to the art and science of adult education.
The premise is your clients are able to move from dependency to self-directed learning…and experience progress.
You don’t want clients that are dependent on you. You want them to be empowered and take the initiative.
This is engineered on your part when you properly organize your content and then facilitate it with immediate feedback.
Which WAS step 1 in this series – (Live Q&A calls)
“Learning is gauged by behavior change.
If no behavior changes, then no learning has actually
Only the accumulation of knowledge.” – Wyatt Woodsmall
Read that again. Because if you can’t create behavior change in your program then you’re putting more clients into a broken system that leaves both them and you short.
The bottom line is there are 4 major learning personalities you need to know about. Each of us has a dominant learning personality and one of those 4 are the only one we care about.
If you know how to communicate to each of those 4 personality types, and the order to structure your content and even your marketing, you can pretty much create behavior change in your clients more effectively and efficiently.
WHAT ADULT LEARNING CAN DO FOR YOUR BUSINESS
The more your program content is founded on adult learning theory principles the less you have to be personally involved in their growth.
That leaves you with MORE free time to do other things that are important to you personally and professionally.
Plus your live Q&A questions will be more about “what’s next” rather than “I’m stuck.”
Your clients start to see a much brighter future than the one they’re experiencing before they entered your group coaching…
…and that’s a good thing for you.
Because they associate those feelings as a result of your program.
Hence, you get more referrals.
Now you may be thinking, “But Tony, I’m a coach and I need to be personally involved in their breakthroughs. That’s what I got certified for.”
This just isn’t always true.
Your ego would love to believe it’s true, but what if you were more committed to your clients getting results rather than the fact you need to be hands-on involved?
If it’s necessary, that’s what the Q&A calls for.
Inside the new High Ticket Breakthrough Formula I give you the only 4 learning styles you need to worry about, what order you need to communicate to them in and even a simple fill in the blanks process for organizing your teaching content for maximum effect.
STEP 3: PRE-SELLING + YOU RECEIVED $5000.00 USD FROM…
Would you like to see these kinds of notifications from your merchant 5 to 10x’s next month?
You received $5000.00 USD from Jane Smith
Well, you’re going to find out how in just a second because..
…this is the final step on how to quickly turn your expertise into a $2000 to $5000 high ticket group coaching program.
Step 3: Presell Your MVP
WHY YOU WANT TO PRE-SELL
If you do NOT want to spend dozens or even hundreds of hours creating your first program, only to launch it to crickets…
…then pre-selling it is the way to go.
The last thing you want to experience is the disappointment and depression as a result of making zero sales.
If you’re not pre-selling then you’re guessing at what your market wants – and if they don’t want it, then you just wasted your most precious commodity…
The funny part is you have no idea how many coaches or experts I’ve talked to who have half written programs & outlines they’ve been working on for months…
…and some for even years.
They’re agonizing over how to structure it and condense their wisdom into a coherent representation of what it is they DO for their clients.
Yeah…not such a great approach.
BIG BENEFITS OF PRESELLING
The benefits of pre-selling is that you know for a fact people want what you’re selling.
You just do a quick outline of your program, make an offer to your prospects and with money in hand you confirm you have hungry buyers BEFORE you go through all the trouble of creating it.
You can use my Content & Course Generator Method to quickly help you outline your program using Step 2’s Adult Learning Theory principles.
This is also known as your MVP – this is the Minimum Viable Product you can sell and still get big results for your clients.
Did I mention the fact you can generate $10k to $50k in coaching sales or more with this process too?
There’s nothing better than getting cold hard cash in the bank to validate your idea.
Forget giving away free copies of your program and asking people for their opinion of it.
Only to discover they either didn’t finish the program or didn’t give you a testimonial at the end anyway.
People who pay you $2000 to $5000 WILL go through your content and coaching and are 100x’s more likely to complete it…
…and they will make awesome testimonials and case studies that bring you in even MORE clients.
3 TIPS TO PRE-SELLING YOUR NEXT PROGRAM
The number one thing to remember is that your prospects don’t want what you do, they want what they’re missing from their lives.
And if you don’t know what your prospect perceives they’re missing, you’re probably going to make an offer to them that won’t generate sales.
I see so many coaches and experts stalled out at this exact spot.
I have a very strategic 3 step process to make sure you know precisely what your market wants and is willing to pay money for.
Without it, you may find yourself stalled out too! And neither of us wants that 🙂
- Make the Offer
RESEARCH: There are “obsession phrases” your prospects are drawn to like a magnet and they induce a veritable cocktail of obsessive buying behaviors. In the research phase you identify these words and phrases for effect.
ORGANIZE: Organize your new group training content into a cohesive outline so you know exactly what you’re providing your prospects and the “ah hah’s” they’re going to have each week. The more clear on this you are the more you feel GOOD about pre-launching your program to your audience.
MAKE THE OFFER: Nothing matters if people aren’t willing to give you money. NOTHING. So what is the fastest way possible with the least amount of work?
Make an offer!
So all in all, these 3 Steps will support you in breaking through in 2016 and finally move you from stuck to rocketing to the top of your industry.
Where will you start in order to make these additions into your business?
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