The One Principle I Use To Attract ONLY IDEAL Coaching Clients

Hi. This is Tony Teegarden with tonyteegarden.com, helping coaches and experts all over the world to get higher quality leads and make more sales.Now today, in this video, I want to share with you a concept that I learned a long time ago and it made a huge difference in my ability to show up and feel good about serving my clients on a high level. And it’s something I believe you’re going to find a lot of value in as well.

The One Crime Committed MOST Against Prospects

However, there is a crime that we are committing against our coaching clients, and if I really want to set the context for this, it’s a crime that we are committing against prospects, that we have yet to even meet.

What do I mean by all of this?

Well the goal here is that you want to become as proficient as possible at communicating the transformation that you provide to your prospects. However, if you negate to embrace this concept, meaning marketing and sales, [yes, I said those two words] If you negate to embrace these two concepts and what they can do not only for you but what they can do for your prospects, you’re going to find that your business will open up tremendously.

The flood gates will open so to speak.

So why is this important?

The Number One Reason To Master Your Communication

Well, number one, when you communicate and articulate your most ideal offer to your most ideal prospect, you begin to attract a higher quality client, you’re not trying to speak to everyone. Matter of fact:

 “If you try to be everything to everyone, you’re going to find that you will be nothing to nobody.” – Click To Tweet It!

And it doesn’t really attract your ideal prospect or desired client and the person that’s excited to work with you.

So what I’m going to share with you is my definition of marketing. My definition of marketing is a system or a process that’s in place that sorts out your ideal prospect, so that you can then have it sift to find the one that is absolutely committed to getting the outcome with you, so that you can inevitably serve that individual.

What Marketing Really Is (To Me)

So marketing, to me, is the ability to sort, sift, and serve for your most ideal prospect.

It changes things a little bit, doesn’t it?

So what I want to help my ideal client do is:

“Better craft, articulate, and communicate your most ideal offer to your most ideal prospect.” – Click To Tweet it!

And you do this through embracing the idea of marketing.

This is the crime that I see so many coaches and experts committing against their prospective clients is that they see marketing as something that you do to someone, not necessarily that you serve them with.

And I hope that this small distinction today helps you to see that it’s something that you can embrace, something that you should embrace, so that you can serve more people and of course improve your bottom line in the process.

So What Next? 

So if you like this video, go ahead and subscribe on this page with your very best email so that I can send you more tips and better practices to help you grow not only your business and your coaching practice but your mindset around the systems necessary to do so. Thanks a lot and I’ll see you in the next video.