Alex J Moscow: Small Events And Big Profits Masterclass TPIP:0060

Alex J Moscow

My guest today helps coaches, speakers, authors, and consultants to master the art of effortlessly enrolling high-end clients into their programs and events, so they can finally have the revenue, time, and impact they’ve always dreamed of.
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He’s helped world renown coaches and speakers to grow their businesses, and he has personally sold over $ 1.7 million in coaching packages one-on-one. When Alex started his own coaching practice, he grossed nearly 200k in five months.
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And he’s accomplished all of this with a lifelong stutter.
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Training: common mistake around events & create lasting sustainable change – work together for a year.
Misconception:
  • Think they need 100 or 200 people in the room before they can do an event
  • Events as a container
  • 16 people tops at a small event
  • But first what’s the experience you want to create…
  • What do you want the attendees to say be saying a week after…
Why small events? 
  • You don’t have to be a super polished speaker & trainer at a small event…
  • You can have a lot more interaction and intimacy with your audience
You have to know how to make an offer…
  • It’s a 3 to 5-year commitment…
  • We’re just agreeing on a 1 right now.
  • It’s in their interest to have deeper programs.
  • Seminar Syndrome
  • Commitment required to go from who we are to who we want to be isn’t going to happen in a seminar.
You have to know how to enroll…
  • It’s THE skill…
  • Sales & Enrollment = same thing.
  • Key to freedom – people don’t fear sales, they fear sharing their point of view and being judged.
  • Communicate meaningfully & enroll – the vehicle is just the program you have.
  • Enroll almost anyone on demand.
  • You can plan it and be strategic about it.
  • What’s required of me to go into “xyz” –
1on1 sales conversation to one to many…
  • Don’t skip over 1on1 enrollment…
  • Most want to go right into Webinars, social media etc…
  • If you can’t enroll 1on1 going to a group is going to be a difficult process
  • The one key to make and make a big impact at your events & financially is to enroll.
  • Enrollment is just coaching as well…
  • Sales is about love & self-respect – redefine what loving someone means.
  • Loving someone really means to call them and also call them on their shit.
  • “I think I can help you with this, I dunno though, would you like to talk about that?”
  • Our ability to hold tension and drive that tension is going to be equivalent to succeed. And hold that space…
  • Coaches who are badass’s at holder others accountable – yet when it’s the other side of the line, and they’re still in the enrollment process – they’re NOT that way. They’re afraid the prospect won’t like them or buy from them.
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Action Step to get out their calendar and set a date…
Leadership is…[Listen to the Podcast to access it]
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Before You Go:
  • Review the show in iTunes
  • Leave a comment on the post: TonyTeegarden.com/60
  • Get access to free stuff from Alex at: http://alexjmoscow.com/
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