Alex J Moscow: Small Events And Big Profits Masterclass TPIP:0060

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Alex J Moscow: Small Events And Big Profits Masterclass TPIP:0060

My guest today helps coaches, speakers, authors, and consultants to master the art of effortlessly enrolling high-end clients into their programs and events, so they can finally have the revenue, time, and impact they’ve always dreamed of.

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He’s helped world renown coaches and speakers to grow their businesses, and he has personally sold over $ 1.7 million in coaching packages one-on-one. When Alex started his own coaching practice, he grossed nearly 200k in five months.

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And he’s accomplished all of this with a lifelong stutter.

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Training: common mistake around events & create lasting sustainable change – work together for a year.

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Misconception:

Think they need 100 or 200 people in the room before they can do an event
Events as a container
16 people tops at a small event
But first what’s the experience you want to create…
What do you want the attendees to say be saying a week after…

Why small events?

You don’t have to be a super polished speaker & trainer at a small event…
You can have a lot more interaction and intimacy with your audience

You have to know how to make an offer…

It’s a 3 to 5-year commitment…
We’re just agreeing on a 1 right now.
It’s in their interest to have deeper programs.
Seminar Syndrome
Commitment required to go from who we are to who we want to be isn’t going to happen in a seminar.

You have to know how to enroll…

It’s THE skill…
Sales & Enrollment = same thing.
Key to freedom – people don’t fear sales, they fear sharing their point of view and being judged.
Communicate meaningfully & enroll – the vehicle is just the program you have.
Enroll almost anyone on demand.
You can plan it and be strategic about it.
What’s required of me to go into “xyz” –

1on1 sales conversation to one to many…

Don’t skip over 1on1 enrollment…
Most want to go right into Webinars, social media etc…
If you can’t enroll 1on1 going to a group is going to be a difficult process
The one key to make and make a big impact at your events & financially is to enroll.
Enrollment is just coaching as well…
Sales is about love & self-respect – redefine what loving someone means.
Loving someone really means to call them and also call them on their shit.
“I think I can help you with this, I dunno though, would you like to talk about that?”
Our ability to hold tension and drive that tension is going to be equivalent to succeed. And hold that space…
Coaches who are badass’s at holder others accountable – yet when it’s the other side of the line, and they’re still in the enrollment process – they’re NOT that way. They’re afraid the prospect won’t like them or buy from them.